Organisers anticipate selling a record 1.5m tickets for the Women’s World Cup in Australia and New Zealand next year – more than double the amount sold for 2015’s event in Canada.
Though expected to be a major economic boon for both nations, the tournament could come at a price. Tickets are expected to be among the highest prices ever charged for international football matches.
New Zealand
On track for a record 1.5m tickets sales run, New Zealand and Australia’s Women’s World Cup is expected to draw in an international television audience of two billion viewers when it begins in 100 days. Organisers also expect the event to generate global coverage with global television audiences of two billion viewers.
The tournament is a major boost for both countries’ professional sports industries, which have experienced considerable commercial and public attention in recent years. However, measuring the long-term economic benefits of hosting such an important sporting event can be difficult.
In addition to garnering valuable media coverage, large-scale events often promote grassroots participation in sport – especially for a sport like women’s soccer which continues to expand outside its core markets. This trend can be especially significant for the sport overall.
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Australia
On the eve of the Women’s World Cup starting in Australia and New Zealand, organizers report they are on track to sell a record 1.5m tickets. So far they have sold around 650,000, with FIFA projecting that the tournament could draw in over two billion viewers worldwide.
This year’s Women’s World Cup marks a historic milestone, featuring 32 teams – an increase from 24 in France last time. Africa will be well represented at this year’s event with Nigeria, debutants Zambia and Morocco as well as African champions South Africa all competing.
Hosting the Women’s World Cup is expected to yield significant economic benefits, though whether these outweigh any costs depends on governments’ willingness to spend, particularly on stadium and infrastructure projects.
South Africa
South Africa is set to host two of the world’s top sports teams for an unforgettable occasion on Saturday – back-to-back rugby and soccer internationals will be played in one stadium in celebration of Nelson Mandela’s 95th birthday.
Organizers of the 2023 Fifa Women’s World Cup anticipate selling a record 1.5m tickets. While organizers remain optimistic that this event will be financially successful, they also face several logistical and economic obstacles such as the coronavirus outbreak, growing diplomatic tensions with China, and a decline in international tourism.
Japan
Japan are on track to break the record for selling tickets to a Women’s World Cup, as they remain the only team with sales exceeding 1.5m for an event.
On Sunday, Japan will face off against the United States in Nashville in a bid to retain their title. They’ve won four out of their last six matches, including a 2-1 triumph over Australia during last year’s Asian Cup quarterfinals.
Japan has enjoyed great success in recent years, yet has been eliminated twice from the Women’s World Cup – falling to eventual champions Spain 2-1 and runner-up Netherlands on penalties. Looking to build upon their 2-0 victory against Canada in the opening match of SheBelieves Cup 2018, USA will aim for another victory and must ensure Japan doesn’t slip up this time around.
China
This year’s Women’s World Cup ticket sales are on track to set a new all-time record. Organisers anticipate selling 1.5m tickets for the tournament which begins in 100 days.
Fatma Samoura, FIFA secretary general, stated: “We are on track to host the biggest and best Women’s World Cup ever this year. The tournament will start on July 20th with its final on August 20th with a global television audience of two billion viewers.”
The Chinese government is dedicated to championing women’s football through a plan called the ‘Chinese Women’s Football Reform and Development Program’. By 2025, they hope that China’s national team will rank in the top tier of Asia rankings and achieve top eight finishes at both 2023 World Cups and Olympic Games.
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