We all love Facebook, don’t we? We want to keep in touch with family, check up on old high school friends or even network for business purposes. The best use of Facebook for a company is to reach out to customers and those who might turn into customers as well. This article shows you how it’s done.
Consider using Facebook advertisements. Typical postings are great, but there’s a limit to how far they can reach. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. The cost is negligible compared to the potential gains.
Having a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
Treat your old customers well. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. Respecting your audience will lead to a successful marketing campaign. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in detail and offer refunds or new products right away to the customers who complain.
If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
Don’t be afraid to get personal. Even if you’re a company, getting a little personal can really do a lot to build customer engagement and loyalty. But don’t go too far! People don’t need to know every single monotonous detail of your life. Find a happy balance that gets people interested in your brand.
Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
Ask questions on your Facebook page. In order to learn more about your audience and what they like and don’t like, ask questions to get them talking. Encourage them to answer, and you can even be part of the conversation, too. The more you can get your fans to talk, the better.
When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can’t follow through with. Despite not being face-to-face with customers, you will eventually have to answer them on a very public platform!
Visitors should be able to identify the theme of your Facebook page right away. Choose a profile picture and a cover page related to your theme and write a short but efficient description of your brand on your profile page. This is very important if your brand is not recognizable yet.
Do not forget that event sharing on Facebook can provide power for your business. An invitation to a hosted event can make your followers feel part of your organization. Facebook lets them know about the event.
If there is more than one person posting on behalf of your brand, they should all follow the same strategy. If you want your page to look right, consistency is everything. Prepare updates very week and go over them with your colleagues.
Set goals you can reach on a monthly basis when doing Facebook marketing. Whether it’s a new product launch or an increased customer base, determine what goal you want to achieve. If you don’t meet your goals, consider revamping your strategies.
Use the Facebook ad Reports. This feature breaks down the information about the ads you have posted. It will tell you how well the ad is doing so you know what is working and what needs a change. Utilize the information that Facebook provides you with so you can better your campaign.
Watch how much you post, but try to post one to two times daily on the Facebook page. Too much information each day is only going to serve to alienate people.
When you are choosing a Facebook URL, make sure you choose one that is very similar to the name of your business and/or your website. This will help you remain consistent with your branding. If people cannot find you very easily, they may become discouraged and look for a different business to work with.
Facebook makes both retaining loyal customers and converting leads to clients simple and efficient. That said, reading this article will give you the leg up on your competition. Just implement everything you’ve read and you’ll easily start boosting sales, increasing profits, and truly reaching out to the largest audience you possibly can.