The hoodie has become an iconic piece of street wear fashion, popularized by musicians, athletes, and fashion icons over the past few decades. Here’s a brief history of the hoodie’s evolution.

Origins of the Hoodie:

The hoodie’s origins can be traced back to medieval Europe when monks wore tunics with hoods to keep warm. By the 1930s, hooded sweatshirts were being produced for workers in cold storage warehouses. In the 1970s, the hoodie began to gain popularity in American hip-hop culture. The legendary rapper Run-DMC sported the classic Adidas trefoil hoodie during performances, and the hoodie became a staple in hip-hop culture.

Rise of the Hoodie in Fashion:

In the 1990s, the hoodie became more mainstream and started to appear in high-end fashion collections. Designers such as Tommy Hilfiger, Ralph Lauren, and Giorgio Armani all incorporated the hoodie into their collections. The hoodie continued to gain popularity throughout the 2000s and became a staple in streetwear fashion.

Hoodies in Popular Culture:

The hoodie has been featured in countless movies, television shows, and music videos over the years. One of the most iconic hoodies in pop culture is the gray Champion hoodie worn by Rocky Balboa in the “Rocky” movie franchise. The hoodie has also been a part of hip-hop fashion, with rappers such as Tupac, Eminem, and Kanye West all rocking hoodies in their music videos and performances.

Controversies surrounding the Hoodie:

The hoodie has also been a subject of controversy over the years. In 2012, teenager Trayvon Martin was shot and killed in Florida while wearing a hoodie, leading to debates about racial profiling and gun violence. The incident sparked a movement, with many people using the hashtag #hoodiesup in protest.

In 2018, Italian luxury brand Gucci faced backlash for releasing a $890 balaclava sweater that resembled blackface. The sweater featured a cutout for the mouth with exaggerated red lips, and when worn with the hood up, it looked like a blackface mask. The controversy sparked discussions about racism in fashion and cultural appropriation.

Hoodie collaborations:

Over the years, the hoodie has become a popular item for collaborations between fashion brands and other companies. In 2016, streetwear brand Supreme collaborated with Louis Vuitton on a collection that included hoodies featuring the Supreme logo and the Louis Vuitton monogram.

In 2018, rapper Travis Scott teamed up with Australian streetwear brand Ksubi on a collection that included a range of hoodies. The collection featured oversized hoodies with distressed detailing and bold graphics.

The Future of the Hoodie:

As streetwear continues to grow in popularity, it’s likely that the hoodie will remain a staple in fashion for years to come. Designers and brands will continue to experiment with the hoodie, creating new styles and collaborations.

In recent years, there has been a growing trend of sustainable and ethical fashion, and this has extended to streetwear as well. Some brands are using recycled materials to create hoodies and other streetwear pieces, while others are focused on creating sustainable and ethical manufacturing processes.

Final thoughts:

The hoodie has come a long way from its humble origins as a practical garment for workers. Today, it is a staple in streetwear fashion and has been embraced by pop culture icons around the world. While controversies surrounding the hoodie have sparked debates about racism and profiling, the hoodie remains a symbol of individuality and self-expression. With new collaborations and sustainable practices, the hoodie is sure to remain an iconic piece in fashion for years to come.

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