Promotion Strategies – How to Promote a New Business
If you are about to open e-commerce and you are thinking of applying promotion strategies to earn money with your online business, surely what scares you the most is having to invest a considerable sum to achieve your goals.
Perhaps that is why you do not decide to start since you have the right capital to set up your online store. And you don’t know how to promote a new business when you don’t have a big marketing budget.
Well, pay close attention to this post, because we are going to give you a lot of tips, ideas, and promotion strategies to generate the first sales of your business.
But before getting into the matter, I’ll leave you with this video of our colleague Ana Llorente.
What are promotional strategies?
Business promotion strategies are those actions aimed at achieving an increase in sales of your online store.
To achieve this, it is necessary to implement a series of communication messages that help potential customers get to know your e-commerce and feel the impulse to buy from it.
One of the most effective ways to promote your business is through advertising.
But here we are only going to focus on promotion strategies that are free. So let’s see how to promote a business with free actions.
On the other hand, we want you to be aware of the importance of promotional strategies in marketing, since they are the only ones capable of generating recurring sales. Something basic so that your e-commerce subsists over time.
That is the reason why promoting your business is part of the 4 Ps that work in the marketing mix of any company.
Thanks to the promotion, you will be able to attract the attention of your potential clients so that they know you. And once they get to know you, they can generate interest in your products which ends up leading to more orders.
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8 Types of Promotion Strategies
Indeed you ask yourself: “How can I promote my business on the Internet for free?”
Well, now we are going to answer this question by offering you what we consider to be the 8 best business promotion strategies without investing hardly any money.
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1. Promote your business with videos on TikTok
We believe that in 2022 the whole world already knows that TikTok is the most successful and popular social network in recent times.
What began as a network for teenagers—who recorded videos dancing to trendy songs—spread to other types of users as a result of the 2020 confinement. With everyone locked up at home, many discovered this platform’s potential. And they decided to take advantage of it in their favor.
But don’t worry: you don’t have to dance to promote your business. Just record a video of your products or use images of some customers who have already bought your products and are using them.
Surely you get a lot of new people to know you and start buying your products.
2. Use Instagram direct messaging
Another promotional strategy that works very well is to contact regular people who might be interested in your products.
To do this, the first thing you should do is a study which users are the most active within your market niche on Instagram, to send them a message with a text similar to this:
Hello!!! I hope everything goes well. I love your profile and I see that you post a lot about fashion.
I recently launched my online party wear store and I would like to know your opinion about the clothes that I sell.
You will see that this technique offers excellent results, as long as you are not annoying and intrusive. If you become a nuisance, you will most likely get blocked.
So use this marketing promotion strategy sparingly and cautiously.
3. Maximize the attraction potential of your page on Facebook
We already know that maintaining an organic promotion strategy on Facebook is one of the most demanding tasks and one that provides the fewest results.
But if you don’t have money to invest in Facebook Ads, you will have no choice but to spend a few minutes a day working on your Facebook corporate page.
Therefore, the sales promotion strategy that we propose is that you create a page for your online store on Facebook and ask your friends and family to like your page.
From there, when your closest people start to click on your page, Facebook will suggest it as of interest to the contacts of each new follower who has given you a Like.
That way, you can increase your organic reach quite a bit without spending money on advertising.
4. Create viral tweets on Twitter
We already know that when it comes to viral content, theory is easier than practice.
Also, no matter how hard you try, on many occasions, virality is not achieved even if you have created exceptional content.
But even so, it’s worth putting the effort into writing tweets that cause some controversy or debate.
In fact, the best way to promote your business on the Internet for free is by responding in a striking and intelligent way to the tweets of relevant people in your sector or niche.
Since many people on Twitter read all the comments on their favorite tweeters’ tweets, reading your reply may pique their curiosity.
That is why it is important that your tweet provides valuable content and that it is not meaningless spam, because that is useless.
5. Interview influencers
Everyone knows that influencer marketing is a great sales promotion strategy.
But, sometimes, when you are starting out, it can be difficult to establish the first professional relationships.
For that reason, another option is to use the promotional power of influencers to get some free business promotions.
Don’t start off by offering them a free trial of products, as they are very likely to reject your offer if they don’t know about your online store at all. Instead, we recommend that you propose an interview in which the influencer from your sector talks about his career and his work.
If you don’t have a podcast or YouTube channel where you can post the interview, you can broadcast the interview directly on your online store’s blog or do a life on Instagram.
The most normal thing is that the influencer also promotes the interview among his audience, with which you will be achieving for free what at first seemed impossible.